MobileMe and the New York Times
July 24, 2008 – 3:42 pmA rare double post here and on my main blog.
The MobileMess has been picked up by a few media outlets out there. Today David Pogue of the New York Times added his contribution: Apple’s MobileMess.
In it he hit on what has been the most frustrating and unbelievable part of this whole thing:
But the real problem is how Apple is responding. For a company that’s so brilliant at marketing, it seems to have absolutely no clue about crisis management.
One of my correspondents put it like this: “I love Apple. My first computer ever was a 128K Macintosh. But the lack of explanation and communication on the MobileMe problem is outrageous. Why not update the status message? Why not give us some indication of what’s going on?”
Companies make mistakes. Tech companies have problems. But when some 20,000+ people are affected - and affected for a week - and when by affected we mean absolutely no email service - the company involved should release *some* sort of information. So far absolutely nothing useful has come out of Apple. The most they have said was insulting at best, a status message (which only showed up several days after the problem began and hasn’t been updated since) along the lines of, “We know things aren’t working. We’re sorry. We’re working on it.”
Come on Apple. Get us the information, and get this fixed.